Monthly Archives: February 2013
The Marketer’s Question
A while back, Seth Godin posted a blog that had this to say: Is it interesting because it happened … or because it happened to you? … Should we read your press release or come to your gallery opening or take a sales meeting because it’s important, or because it’s important to you? Marketing is […]
Five Questions to Ask Yourself
Any time you sit down in the practice room or rehearsal hall, take a minute and ask yourself a few questions … 1) Is this new? The music may not be new, but your performance of it is (or should be). If the music is new, then sell it. There’s no room for same-old-same-old in […]
More Than Playing the Ink
Most of us can handle that much. Show up to the rehearsal (or gig) and play the part. Play the ink on the page and then see who can get out the door fastest. Too many musicians become jaded and cynical because they see their job as simply showing up and playing notes on a […]
Long Tones: The Pursuit of a Life in Music 